"30 years in the EU, 30 years of news": 1988: NO MORE DECEPTIVE ADVERTISEMENTS

In November 1988, Spain published a law to regulate advertisements. This law was based on the European Community regulations on advertising.

This law set some rules for advertisement of alcoholic beverages, medicines, health products, housing, and motor vehicles and pointed out what was not legal:

(1) deceptive advertisement;
(2) unfair advertisement;
(3) subliminal advertisement;
(4) advertisement that violates rules explicitly designed for the advertisement of certain products or services;
(5) advertisement that attacks the dignity of a persons.

Since then, Spanish advertisement rules are in harmony with EU rules on unlawful advertisement.

Thanks to this law, many companies have been reported for deceptive advertisement and consumers' rights are now protected.

For example, the distributor of this film in Spain was reported because the people on the motorbike were not wearing helmets, and they had to pay a fine.